“It is one of the finest research reports I have read in my 33 years as a Marketing & Advertising professional.
Your report stands apart in its clarity and in its ability to help me understand something which was a bit of a black box. As a result it is a powerful support to decision making.
The advertising communication that was developed based on your input was helped in no small measure by the insights you provided.
I must mention one more thing. Your report was not a mere replay of the respondent comments. It reflected a deep understanding of what the relevant issues were.
I wish one can see more such good work.”

“Given this was the research agency's first effort on Vicks VapoRub, I must say I am very, very impressed and would want you to give The Key a few more assignments. I also like the way they present the summary, very WELL written. For me it was a good education on how to write good summaries”

“There are a couple of things that are very important when you are conducting a focus group discussion:   1. How do you keep the respondents interested in the group discussion for the 90 minutes that you are talking to them? 2. How do you get all the respondents to participate in the discussion and not be mute/bored spectators to the session?   For a person like me who has witnessed a lot of such groups, it was very refreshing to watch that the team at "The KEY" achieved these objectives and achieved it brilliantly. At the end of the 90 minutes the respondents seemed still raring to go and keen to participate more.”

“After a long time I really enjoyed reading a research report. I think the findings will be very helpful in our presentation. I intend to plug 'the key' very heavily with our existing clients in quest of better insights.”

“Innovative, enterprising, enthusiastic and sincere. In the business of qualitative research we need people who bring to the table the above. I hope that The Key continues to open many more doors to the consumer’s mind.”

“The Focus Groups really came in useful during the Pitch and it actually had a huge impact on our Media Strategy. What the team really appreciated was that The Key managed to arrange the groups and give us the analysis within 3 days and the fact that we did not have to go through reams of transcripts to get an understanding of the category.”

“It's been a while since I've enjoyed reading a project report so much. I might also mention that the solid insights uncovered were especially commendable given the tight timeline under which we were working. My colleagues and I really liked The Key's unconventional style of approaching everything from its letter heads to its research projects, and look forward to other projects together.”

"Innovative research techniques employed by the Key, especially the "Accompanied Shopping" methodology has provided immense understanding of customer behaviour. Fashion retail is known for its extremely diverse nature of customers and customer behaviour. One tends to think that the triggers to customer loyalty are driven by product and price. However this technique helped to bring to light very fine points which, actually in many cases proved to be the key driver. Good work. All the best!"

“It was a very refreshing experience to work with you at The KEY. My idea of researchers has typically been very boring people, but that perspective changed after meeting you. Working with you on the quali research for WIZ was a pleasure and I think the cream was the report and the way you presented the findings in such an interesting manner to bring out various facets of the consumer's psyche and his aspirations. I look forward to working with you again soon.”

“The simplicity and the articulation of what is the voice of the consumer and what is going on in her mind at a both rational and emotional plane has been very succinctly captured in the research … the format employed of the Tupperfood Party was a wonderful idea and validating the presearched hypotheses was also good. Your insights are really drilled ones that show the ability to quickly distil from whatever understanding you gathered in a short time …indeed very sharp insights that say a lot. From the very first time I saw the presentation and the manner in which you presented the findings, it touched a chord… I found the key very solid in its work.”

“Working with The Key has been an enriching experience. The project was very well handled & we got the desired results thanks to a very professional team. The Key’s uniqueness is in its high level of involvement with the project, shorter lead time & good research moderators – good combination difficult to find. What really helped us was the observation technique that helped us to identify nuances that usually tend to get slipped out in a normal qualitative research. Observing & recording consumers plan & cook a meal gave us a far deeper understanding than what we could have achieved in a simple qualitative group. I think it was a very well handled project.”

“Overall it was an excellent experience, very useful learnings including actionable insights. The key helped us not only to understand the typologies of consumers but was also an outstanding business partner in developing together the best product proposition and marketing. It’s uniqueness is in thinking different vs. traditional research agencies in finding the best methodological approach to respond to a need + capacity to bring value to improve the marketing propositions + precious help in all aspects of the brand development & improvement. 
What I found most useful was the different profiles of consumers and the new concepts they wrote down based on those learnings.”

“It was a pleasure working with The Key. The project 'Cool Q' was something that we knew we wanted to dip our feet into but were unsure of the path. We really saw the shape of the project right from the initial hypothesis that the Key presented - and we know just how complicated that would have been. The final presentation actually helped us with the year’s strategy for Smirnoff in India - the 'cool q' is now a big part of the growth strategy across Asia. I'd say that They Key’s strengths are in giving shape to the question at hand and really simplifying it.”

“Our overall experience with The Key was excellent. Their response is very fast, quality of work is very good with flexibility to suit client requirements. Their uniqueness according to me is that they deliver good quality work at reasonable cost. The concept study with different groups and the analysis of their mindsets gave us key insights and helped us in taking objective decisions based on customer requirement. The Key could create Key customer panels suiting different kind of respondent profiles at many locations.”

“Working with Key was a wonderful experience. Three areas where Key stood out was its Pre-search effort, its High Involvement level across and its Speed to delivery. The Pre-search effort was very interesting and relevant for what it brought on the table. What was most refreshing was the high level of involvement seen in the project which takes it beyond the brief getting national / international samples, going beyond the desired product cues and consumer insights to even think ahead on communication et al.  Finally the speed to presentation without compromising on quality was most welcome since most research findings are always wanted as of yesterday. Keep it this way always.”

“Overall experience of working with the key was “Refreshingly different.” There was personal involvement to add strategic value to the findings – the key has a healthy mix of sharp consumer insights well integrated to give CLEAR strategic recommendations. Plus its attempt to approach the methodology and the findings through different formats is something very useful. The most useful part of the study was the key’s ability to help us look at the category differently – to fearlessly redefine current cliches and paradigms.”

“I was happy with the manner in which the research was conducted right from design to execution. I felt that the approach used by the key is far more fresh and creative than what I have seen from many other agencies. I also felt that it was
good that your agency suggested the research format instead of me suggesting it and you guys going with my suggestion. I think that the most useful part of the study was that it went beyond the brief of just telling me if my products were liked or not. The interesting approach to getting consumers to innovate and come up with
new products was very useful and we plan to use some of those ideas in
the future.”